SMS Texting
Send time-sensitive and urgent messages, faster, easier and more cost-effectively with SMS text-messaging
Many businesses are now using SMS to contact both existing clients and prospects; indeed some reports state that it is now one of the preferred methods of communication for forward thinking centres. It is cost-effective and fast, and can hit large numbers very quickly.
Whether it is a B2C or B2B campaign or information service, many companies now prefer SMS text messaging to a direct call as it is both cost-efficient and discreet.
Recent research has shown that 70% of mobile phone users prefer the option of text messages rather than a traditional call.
‘Pinnacle Messaging’ is one of the few broadcast messaging organisations that fully supports SMS texting. MyPortal provides an array of simple to use tools enabling the creation of text messages, inclusive of the ability to preview the messages to see how they will appear on the recipient’s phone.
Similar to our email features, our system can automatically request, collect and process responses, as well as processing “opt-out” requests.
By linking the data to the SMS system it is a very effective method of managing a direct campaign: for example. If your data contains information that an MOT expires on a certain date then a simple SMS message to the car owner advising and offering a service appointment may be seen as a godsend by the recipient AND has generated business for the sender.
For a standard product marketing campaign it can be an ideal first contact in that it is both un-intrusive and discreet.
SMS is also an ideal form of communication as a service function such as advising ticket holders of delayed flights or event participants of changing times of seminars and activities etc –
The benefits of a well-organised SMS campaign are almost endless.
