eMarketing Solutions

The eMarketing Solutions leverage event and customer data in real time to create highly relevant, personalised email marketing campaigns that result in increased response rates and improved customer relationships.

With an open standards platform, our full suite of email campaign management tools and intuitive user interface empower enterprise customers to unlock the value of their customer data by translating it into actionable email marketing campaigns. The Company's eMarketing solutions enable enterprises to deliver dynamic content that is tailored to the individual customer with trigger-based emails at every stage of the customer lifecycle.

Some examples of industry-specific eMarketing applications are listed below:

Retail
• Behavioural marketing;
• Customer loyalty programmes;
• Customer re-activation;
• Lead-conversion automation;
• Lead generation; and
• Lifecycle relationship programs

Technology
• Market research;
• New product introductions;
• Product upsell programs;
• Shopping cart management; and
• Subscription management